> ## Documentation Index
> Fetch the complete documentation index at: https://docs.guino.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Business Hub

> Track products, brands, and contacts. The back office that replaces your spreadsheet.

Serious Amazon Influencers end up running their entire operation out of one enormous
spreadsheet, because there is nowhere else to track hundreds of products, dozens of
brands, the agents who represent them, and what stage each item is at.

Business Hub is that spreadsheet, built properly.

## What it tracks

<CardGroup cols={3}>
  <Card title="Products" icon="box">
    Every physical item, whether or not you have filmed it yet.
  </Card>

  <Card title="Brands" icon="building">
    The companies sending you products, and when you last spoke to them.
  </Card>

  <Card title="Contacts" icon="address-book">
    People, with the channel you actually reach them on.
  </Card>
</CardGroup>

## The pipeline

Each product moves through stages, driven by dates you record:

```
arrived -> filmed -> uploaded -> published
```

Its stage is worked out from those dates rather than set separately, so the stage can
never disagree with the milestones underneath it.

<Note>
  When Guino imports products from Igloo, it fills in only what it genuinely knows. An
  Igloo record proves one thing: a video was uploaded on a particular date. So Guino
  sets the upload date and leaves **arrived** and **filmed** empty, even though filming
  obviously happened first, because Guino does not know when.

  Those empty boxes are the prompt to fill them in, not a bug.
</Note>

## Brands and contacts

Brand names are matched case insensitively and trimmed, so "Lonvera", "lonvera", and
"LONVERA " are one brand rather than three. Months of history stay in one place instead
of fragmenting across typing variations.

Contacts store each channel separately: email, phone, WhatsApp, Instagram, Facebook.
That is what makes a question like "which brands came from Facebook" answerable.

A contact does not have to belong to a brand, because agents represent several.

## Follow ups

A brand record carries the date you last contacted them, which is what makes "brands I
have not spoken to in six months" a question you can answer. Guino treats six months as
the threshold.

<Warning>
  You set this date yourself with **Log contact**. Guino cannot see your inbox, your DMs,
  or your WhatsApp, so it will never guess that a conversation happened. If you do not
  log it, it did not happen as far as Business Hub is concerned.
</Warning>

Brands you have never contacted count as stale, and brands with no products stay on the
list. A relationship that has produced nothing is the one most worth chasing, not the
least.

## Retail value, not earnings

<Warning>
  Business Hub records what a product **retails for**. It has no commission or earnings
  column anywhere, and this is deliberate. Amazon reports your commissions only to your
  own Associates dashboard and never to Guino, so any earnings figure here would be
  invented.
</Warning>

Two details that follow from this:

* A product with no recorded value shows a dash, never `$0.00`. A product nobody typed a
  value for is not a product worth nothing.
* Every total tells you how many products it covers, for example "across 34 of 50
  products". A total on its own would quietly treat every blank as a zero while looking
  authoritative.

## Needs attention

Business Hub flags products with gaps in **your own records**: arrived but not filmed, no
retail value recorded, no brand attached.

It never claims a product is underperforming, badly ranked, or earning poorly. Guino does
not have that data and will not imply that it does.

## Business Hub and Igloo

Business Hub owns the product. [Igloo](/pilots/igloo) is its asset view. A product that
has arrived but has not been filmed exists here and not in Igloo, because there is no
video for it yet, and tracking exactly that state is the point.